What is social media marketing and how it works?

What is Social Media Marketing?

Social Media Marketing is all about using Social media Platforms to get connected with all your audience to build a great brand, lead to an increase in sales, and drive more traffic to your website. Social media Marketing is a powerful way for the business to reach prospects and customers. Your Customers are already interacting with brands on Social Media and if you’re not speaking directly to your audience through social platforms then you are missing out on your potential buyers. Great marketing in Social Media can bring noticeably growth to your business creating devoted brand advocates and even driving leads and sales.

Social Media Marketing First Started with publishing simple content. But it also involved day by day and now we are capable of sharing various content formats in Social Media like Images and video and engage more and more prospects.

Why Focus on Social Media Marketing?

Nowadays businesses are using Social Media Marketing in various ways to grow their brand. For example, a business that is concerned about what people are saying about their brand. If Someone publicly shares that they recommend your Page then an automated thank you message will get sent to that person and this thing will definitely lead to building a great relationship.


Social Media Marketing involves two-part that is the organic and inorganic approach. The organic approach involves publishing great and engaging content on your social media platform. Engaging your existing followers and build the new following.

The great think about Social Media Marketing is that you can analyze how’s your content is performing and get an idea how to change the delivery method to increase your performance this is about the organic approach in Social Media Marketing andstats another approach is Inorganic here’s Paid ads come in the role. Now you have to find what’s your goal to run the ads like reaching a great audience or conversion or leads and many more.

The Most Preferable Social Media are Facebook, Instagram, Twitter, Linkedin, Youtube, Pinterest, Snapchat and Tiktok. Further, there are more social media platforms.



Here are some questions to ask from yourself when deciding to choose your social media marketing :

  • What do you want to accomplish from social media marketing?
  • Who is your Target audience? (customer who buy your product and services)
  • find which social media platform your target audience is using.
  • How you can engage your audience on social media?
  • Way of getting buyers from your social media audience?

How Social Media Marketing Can Help You to achieve your marketing goal.

Social media marketing can help you in various ways to achieve your goal.

Awareness: Spread Brand awareness about your brand or product to your targeted audience.so, they know about your brand or newly launched product. Reach as many targeted audiences as you want to grow your business.

Consideration: Generate Traffic to your website, Engage more people with your brand by liking, sharing, commenting to your content. This will increase Engagement on your content.you can increase your App install rate by promoting it on social media. If you are YouTuber or want to grow on youtube or want to engage your audience on youtube then you can go for Video view ads. You can generate leads from social media for your business through lead generation. Here facebook will provide you it own lead form that you can customize as per your requirements. You can run ads to get messages on messenger and engage your audience 1:1 which makes them feel more personalization.

Conversion: You can run conversion ads it means when your audience will do a specific task on your website or landing page finalized by you then the only facebook will deduct an amount for your advertisement. Here you will have to set the Pixels code on your website. further Catalogue Sales and Offline Store Traffic.

A quick view of how social media marketing will help you to achieve your marketing goal.

  • Increase Brand Awareness
  • To Increase traffic to your website
  • Increase engagement on your content on social media.
  • To Increase app install.
  • lead Generation
  • Increase conversion on your website.

social media


Things you should focus on, to win Social Media Marketing.

social media marketing


Before you dive into Social media Marketing and publish something on social media, You Should think about your social media strategy.

What are your goals?

First, decide what’s your goal related to social media. Some business uses Social media for brand awareness. Focus on reaching more and more people so, people know about their brand. Some business uses social media to drive traffic to their website and increase sale and other uses social media to build engagement around their brand. Some businesses use to serve customer support channels.

Which social media platforms do you want to focus on?

The most focused social media platforms among most of the marketers are Facebook, Instagram, Twitter, Linkedin snapchat and now tik-tok as well. These are the most known social media platforms there are many more social media platform those are Medium, Digg, Tumblr, Reddit. from now advertisement opportunity is also on WhatsApp. When starting with social media platforms at the initial stage you should focus on a few, but important ones and you should understand the algorithms of those social media platforms and this will take time. you should observe how your content is performing on those social media platforms at which interval of time.

Below is the dummy stats and you have to understand your stats and post your content according to your stats.

Post stats

What content do you want to share?

Which content will engage your target audience?

Is it images, videos or any other content format?

Is it educational or entertaining content?

A good place to start is to create a customer avatar, which will help you answer these questions. And this doesn’t have to be fixed forever; you should try to change your strategy according to how your social media posts perform.

Planning and Publishing.

Insights, It’s a term where you should focus on while planning for social media marketing. Social media platforms provide insights for all your content on how they performed previously and which content was performed good and at which interval of time. This insight varies from person to person and day by day. so, you should keep an eye on insights to observe. This is the reason why brands are switching from traditional marketing to online marketing because they can track each and everything. Planning all these things and then publishing the content will lead to an increase in brand awareness and engagement and traffic to your website as well.

Listening and Engagement

As your business and social media following grows, conversations about your brand will also increase. People will comment on your posts, tag you in their posts, or message you directly. People might even discuss about your brand on social media without letting you know. So you need to monitor social media conversations about your brand. If it’s a positive comment surprise them with thank you message for mentioning you. Otherwise, you can offer support and correct a situation before it gets worse.


Along the way, whether you are publishing content or engaging on social media, you need to know how your social media marketing strategy is performing. is your post reaching more people on social media than last month? Is your post engaging more people compared to last month? How many positive mentions do you get a month? How many numbers of people used your brand’s hashtag on their social media posts?


Social media Advertisement is another area where you should focus on to grow your business if you have enough funds. Social media advertisements will help your content to reach a more broad area of new customers. This will increase your brand awareness, increase engagement on your content, Leads to an increase in website traffic and at last but not the least leads to an increase in sales. Social media advertisement is the area where you should invest next.

Best Social Media Marketing Tips

Content planning as Per the Social media platforms.

After finalizing your social media platform now you have to understand how that particular platform works. Every social media platform having its own working environment and algorithms to work.

Great social content that engages your audience.

You should understand which content is performing great in your niche by observing insights. This insight varies from person to person and day by day. You should understand whether image content is performing great as compared to video content and the same with any kind of content like infographics, pdf, ppt, etc.

A unique brand image throughout all social media.

Using social media for marketing enables you to reach more people. So, this will leads to an increase in brand awareness. But you should focus that your audience will never find your content completely different on different social media platforms. you should build a unique identity throughout all social media platforms. If someone is not following you on Instagram but following you on Facebook will also get all updates as well.

Competitor analysis

The best part of Digital marketing over traditional marketing is Competitor analysis. You must have an eye on your competitors what they are doing to promote their brand. So, if you are not doing then you can copy the strategy and concept and figure it out whether it is working for you or not.

Competitor analysis is all about figuring out what is working for your competitor and what’s not. So, this will help you to build a new strategy to grow your business as well. Competitor analysis in Social media marketing is all about observing which type of content they are posting to engage their audience to get an idea of what you should post also.you  have to find the strategy of your competitor about how to grow their business.

Here are some questions that you need to find while doing a competitor analysis on Social media marketing.

Which type of content your competitor is posting?

which content is most engaging?

What’s the time interval for posting their content on different social media platforms?

is they are offering any offer to their audience?

is they are organizing an event?

Measuring Success with Analytics

You can’t determine the success of your social media marketing strategies without tracking insights. social media Analysis will help you measure your social media marketing techniques, as well as determine which strategies are better among all. You should have an analytical and strategic mindset.

How to choose Social Media Marketing Platform that works for your business?

In the initial stage, you should have to focus on all major social media platforms like Facebook, Instagram, Twitter, Linkedin, and Youtube. After being on all these major social media platforms you have to scale your Social media strategy whether you are getting what you desire from all these social media platforms or not. Most important it is not a quick game.

You have to consistent on all these social media platforms. As all these social media platforms having their own environment so, you have to understand the working of all these social media platforms and then after some time you have to increase your social media marketing approach to new social media platforms like Tik-Tok, snapchat, mix, Digg, etc.

Keep in Mind your potential buyers are on each and every Social media platform may be indifferent numbers but they are on each social media platform. So, if your social media marketing strategy is not working on any particular social media platform then you should change your strategy, not Social media platforms.



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